Observe Inc.

What is Observe Inc.?

Observe Inc. is an AI-native observability platform that leverages Snowflake's data cloud as its backend, giving enterprises the ability to store and query massive volumes of telemetry data at cloud-native scale. The platform raised $156M in Series C funding in 2025, validating its unique approach to observability.

Key Features

AI Investigator — Observe's signature feature. An AI agent that orchestrates domain-specific sub-agents to investigate incidents automatically. When an alert fires, AI Investigator queries logs, correlates metrics, traces requests, and surfaces the probable root cause — without requiring an engineer to manually dig through dashboards.

Snowflake-Native Architecture — By building on Snowflake, Observe inherits enterprise-grade security, compliance, and the ability to join observability data with business data in SQL. Teams that already use Snowflake for analytics get a unified data platform.

Unified Telemetry — Logs, metrics, traces, and events all live in the same data model, enabling cross-signal correlation that's cumbersome in siloed tools.

Dataset Acceleration — Observe's approach to indexing only what you query, keeping storage costs lower than traditional log management platforms.

AI Capabilities

Observe's AI Investigator is its primary differentiator — it's one of the most advanced autonomous investigation systems in observability. Rather than AI-assisted dashboards, it proactively investigates and summarizes incidents, drastically reducing MTTR.

Pricing

Enterprise pricing based on data volume. Custom quotes required.

Bottom Line

Observe Inc. is worth evaluating for data-sophisticated enterprises already on Snowflake who want AI-driven incident investigation. The $156M Series C at 180% NRR signals strong customer retention.